I am committed to proposing valuable solutions through design that are centred on the needs of the user

I am committed to proposing valuable solutions through design that are centred on the needs of the user

Some Comments from other people

Hongyuan is a passionate, intelligent student with a great attitude towards solving problems and hard work. He has a solid foundation in design skills and has a strong learning ability, patience and attentiveness, and is good at handling complex tasks and emergencies. His work efficiency is high, and he consistently delivers the tasks I assign on time. His team spirit and ability to motivate others have been praised by his colleagues, and he is recognized as an excellent team collaborator.

—— Chloe Liu, Project Manager at Meituan

Hongyuan is an insightful designer who keenly notices details that others in the team often overlook. He is a creative problem solver, frequently coming up with innovative ideas like 'Grid Display Design,' and successfully implementing them. His designs significantly improve our clients' user experience. Hongyuan is also a friendly collaborator. He excels in communication, whether in discussions with clients, in internal requirement review meetings, or when coordinating with developers and UI designers about needs and changes. His infectious enthusiasm and passion are praised by his colleagues.

—— Xu Dai, Product Manager at Shanghai Wezhizhuoxin Information Technology Co., Ltd

↘ Experiences

Joyy

UX Designer

2024.06 - 2024.09

Led the version iteration of SHOPLINE’s marketing functionalities, optimizing admin discount features, wishlist, and promotional activity designs, resulting in a 4% increase in NPS for Q3.
Spearheaded the CDP product iteration, focusing on streamlining user workflows and introducing new features like dashboard, successfully transitioning from MVP to pre-sales. 80% of merchants expressed willingness to pay.
Coordinated the definition and development of the first batch of components for the CDP product, designing 23 components from scratch, now widely used across CDP and SHOPLINE products. This reduced design and development costs by 50% and shortened the iteration cycle by one week.

BMW (Sponsored course project)

UX Research

2024.01 - 2024.03

In the early stages of the project, responsibilities included conducting user research, analyzing nearly half of the collected data, and deriving 16 key insights. During the middle and later stages, research focused on technical support to explore methods that could enhance design outcomes. These efforts offered valuable guidance for the final project deliverables.

Meituan (Equal to North America's DoorDash)

UX Designer

2023.12 - 2024.01

Conducted a detailed SWOT analysis and user journey mapping for Meituan App, focusing on the takeout and group buying scenarios. Identified key pain points such as confusing navigation and low coupon visibility, and uncovered opportunities to enhance user retention and streamline checkout processes, leading to actionable insights for product improvements.
Analyzed Meituan’s coupon features against direct competitors (Eleme, Uber Eats, TikTok) and indirect competitor Taobao, focusing on product positioning, target users, and interaction flow. Optimized coupon acquisition, viewing, and utilization in Meituan. Designed interactive Figma prototypes, testing showed a 10% increase in utilization rate.

Deloitte (Sponsored course project)

UX Designer

2023.09 - 2023.11

Developed a video-centric content strategy to adapt to the growing preference for video content among global corporate executives.
Conducted a SWOT analysis and in-depth industry competitor analysis, studying video trends and AI-supported video strategies.
Designed multiple prototype websites, exploring various interactive methods such as 'video books' and 'visual interactive charts' to ensure content is both engaging and meets professional standards.

WAYZ Information Technology Co., Ltd

Product Designer

2021.09 - 2021.12

Analyzed new retail market trends, interpreted customer needs, and provided CRM platform solutions for digital marketing to offer clients big data-driven business intelligence insights.
Designed the platform's first phase for stakeholders. introducing a grid pattern that boosted information retrieval speed by 10%.

Copyright © 2024

Copyright © 2024

Copyright © 2024